Wednesday 4 March 2009

Aurovia - Zero Calorie Natural Sweetener launched in India!

"AuroVia(TM)" is a 98% purity Stevioside White Powder extracted from Stevia leaves. It has Zero calories and is 250-300 times sweeter than natural sugar making it the perfect solution to your sweetening needs. With an extremely low glycaemic index, it is a boon to diabetics as well as health conscious individuals seeking a low calorie option.

In light of recent "No Objection" certificate granted by the US FDA to Cargill for its "Truvia" branded Stevia-based sweetener, the field is now open to every Stevia-based sweetener manufacturer. The synthetic sweeteners based on Aspartame and Sucralose will face increased competition from the new entrants making it harder for them to continue peddling their products which do have dangerous side effects.

At the time of writing this post, AuroVia(TM) is available only in India. Developed using indigenous and proprietary technology registered with the National Research and Development Corporation, India, plans are in place to export the product to in the near future.

Check out the latest developments at http://www.aurovia.com/

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